Custom Labels: Staff Picks
This week we thought we would dedicate our blog post to…staff picks! Being a custom label and packaging company, we have seen our fair share of unique labels and innovative packaging. However, there is always something new and creative that we get excited to see.
To prevent our customers from sending us copious amounts of bribes (chocolate and other deliciousness accepted), we decided to look abroad for labels or packaging that is equally eye-catching as it is sensible! Here are some of our picks:
CODY: ARRIBA MEZCAL
Cody chose Arriba Mezcal Tequila products as her pick. She really likes how they used the black bottle to make the colourful name pop. It gives the product a sleek yet attractive look.
JONATHAN: 1000 ACRES VODKA
1000 Acres exemplifies sophistication and minimalism. Jonathan found that the ‘less is more’ concept was a great way to use their labels as a compliment to the unique bottles rather than as a distraction.
KENNY: MIGHTY RICE
Mighty Rice does a great job of creating a contemporary theme for a common grocery product. Although rice has been around for centuries, Kenny likes that Mighty Rice made it look more sophisticated with the pouch, rather than use the standard bag/box of rice.
JON: THE JUICE BOX
Clean, bright, simple and eye-catching. These are the reasons why Jon chose The Juice Box as his pick! From their simplistic design to their great use of colour, it's a great example of how less can be more.
ANTON: COVEN VODKA
I think our entire office agreed that this label was too cool! Anton especially liked that they played off of the name 'Coven' and gave it a spooky, sci-fi design.
GERALD: BOYLAN CO.
The clean and classic design is a great nostalgic touch, but their ability to achieve a screen-printed look-alike (at a fraction of the cost) is why Gerald chose Boylan Bottling Co. as his pick!
RAY: BLAKES CIDER
Ray chose Blake's Hard Cider because their labels have a lot of character. The aged material gives the bottle a rustic feel, but the pop of colour adds the modern twist to balance this fun cider!
NIKKI: HAND CREAMS
Nikki’s graphic design experience has left her with an appreciation for subtleties. These hand creams from Anthropologie have utilized the white space as a compliment to the label with its simplicity and cleanliness.
Jordan chose Caldera Distilleries Hurricane whisky because it is printed on real birchwood! While many companies create the illusion of wood grain within their artwork, this label has legitimate grains from the wood the label is made of (how cool is that?).
COLIN: MEAT LABEL
Colin really liked this meat label for its ingenious and practical use. Although it is not the most creative and well designed label, its ability to show the freshness of the meat is innovative. Essentially the label reacts with a chemical that is given off by meat when it starts to expire.
VICTORIA: THE DEVILS CUT
Victoria chose Jim Beam's Devils Cut whiskey because she appreciated how the label design reflected the name well. From the smokey-burnt edges to the dark lettering, the label flows well and gives the product a personality.
CHAR: TWISTED TEA
Personalization is key when it comes to labels, and Charlotte really likes the unique idea that Twisted Tea has implemented. The company uses consumer-submitted photos that incorporate their hard tea and then use them on the back of their labels!
Holographic prints always create such a great effect. However, a holographic material is not always paired with a formal design, which is why Fred really likes the Lotengo bottles. The balance of fun and formal makes these bottles very intriguing!
ANDIE: JOSE CUERVO
Although the regular bottle of Jose Cuervo tequila is slightly iconic, these traditional mexican-styled bottles are too much fun. Andie thought that the incorporation of traditional sugar-skulls and colours was such a great idea for this product.
RYAN: DRIFT WOOD
Being the craft-brew enthusiast that he is, Ryan appreciates how the Obscuritas label is dark; in every sense of the word. From the design hierarchy to the subtle use of colour, Ryan likes the amount of detail that went into this label!
Barb chose Zador Fine Soaps as her pick because of the elegant design. These soap labels effectively use pattern, colour and metallics in such a way that they compliment one another without being too busy or overwhelming.
The picture says it all - these beer labels can be folded into an origami flower by the consumer! Not only are they a great conversation starter, but they make the brand identifiable just by the label alone, which is why Melissa chose it as her pick!
No, Dawn did not choose these cookie chips because they look delicious (not that we would blame her!), but rather because these pouches maximize all of the printable space. An organized layout can provide clarity to busy labels such as these!
MIMI: GUERO GOMEZ
Although Mimi isn't a Mexican wrestler herself (we think), she can thoroughly appreciate these beer labels. The label itself is so simple, yet so effective. The label shape and bold use of colour give the brand a strong personality.
SHAWNA: DIET COKE
Shawna, being the die-hard Diet Coke fan that she is, chose this sku of cola because of it personalization. She was amazed to see how such an iconic brand was able to keep things fresh and make an individual connection with each of its consumers. Plus the designs are really creative!
It's a well known fact in our office that Matt is slightly obsessed with watches, so it's no surprise he fell in love with this Festina packaging! The ingenuity of creating such a unique and self-explanatory package is why Matt picked Festina's water-proof watches!