Standing out and looking good is important in all the industries that we serve, but none more so than cosmetics. We’ve helped a number of companies succeed in their highly competitive markets with soaps, creams, shampoos, conditioners, cosmetics and more from our Vancouver based label printing facility.

While there are many strategies to creating a visually impactful bath/beauty product, we are often approached by companies who want to elevate their presence with improved labels. These companies are usually a step ahead of the rest, as they have identified the importance of an effective label and how it translates into sales. By properly utilizing materials, finishes and embellishments, the core attributes of a cosmetic product can be easily communicated to a consumer who often has a limited attention span with so many product options to choose from.

In addition to the aesthetic appeal of a product, it is also important to consider the functionality of the packaging. Below are some common oversights that you should remember when designing your next cosmetic label:

  • – Using a ‘squeezable’ material for products like shampoos/conditioners.
  • – Choosing a water-resistant stock for face washes, body scrubs, and soaps.
  • – Selecting a recycled material for an environmentally-conscious beauty product.

Contact the Vancouver Cosmetic Label Professionals

If you are uncertain of what your options for cosmetic labels are, please feel free to give us a call! We would be happy to share some of our insights and experience to determine the right materials for your product line.

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