More than a decade ago, professional athletes and bodybuilders were considered the only target market for sports nutrition products. With today’s focus on health and wellness, the market for sports nutrition products has expanded to include a mainstream audience of healthy and active consumers.
While the health and wellness trend continues to grow, the sports nutrition industry is also expected to grow into a $307 million industry by 2020 and the demand for such products will remain high. With an increase in demand, it is likely that the increase in competition is going to be substantial so product differentiation and brand identity are more important than ever.
We highly recommend that you consider some of the following tips when designing your next line of protein powders, sports drinks or nutritional supplements to help you stay ahead of the competition:
Summit Print works with some of the biggest sports nutrition brands in North America and has supported brands through all stages of growth. If you are launching or rebranding a line of sports nutrition products, call us today – we would be happy to help you!
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