Brand identity is crucial to a cider, wine or spirit’s success as it allows a product to differentiate itself in a very competitive and crowded marketplace. When a consumer is walking down an aisle filled with shelves full of wines, ciders or spirits, it is important to grab their attention with an impressive wine label while communicating the characteristics of the beverage.
Various visual and labelling tactics can be implemented to catch a consumer’s eye and ultimately win-over their purchasing decision. Some current labelling strategies that have become popular include:
Our experience in this industry spans over a decade and includes many notable vineyards. If you are looking to improve your current product labels or need advice for a potential new line, feel free to contact us or visit us at our Greater Vancouver label printing facility! We would be happy to go over all your options.
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